Please have a seat and get comfortable while I tell you a bit about myself.
I'm currently in the BA 223 Principles of Marketing course. As soon as I saw the option to enroll in this class, I jumped at it. I've been fascinated by the workings of business and marketing since I was very young. Hence, I'm a Business Administration student.
I'm most intrigued to learn about the current nature of marketing, from what works/what doesn't to what the general public responds best to and why. I love all this delectable marketing goodness because I am going to have my own business once I graduate and want to know how to make good connections and have a strong marketing ability.
Outside of school, you can find me riding horses - bareback or saddled, writing or telling funny, clean-humored stories, and inspiring my family and friends in their endeavors. (Sometimes I do all three at once!) Basically, as long as something is active and involves communication, I am up for the challenge. Since marketing involves flexibility and adaptability, it is something I'm very interested in.
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This article I found interesting. It talks about McDonald's getting ready to raise employee wages $1 above all local minimum wages and offer vacation time as well. This is all in response to protests by passionate demonstrators and to build public rapport. McDonald's hopes to improve its rather poor reputation for being stingy and unhealthy. This is important in its marketing, especially since McDonald's has taken a big hit in recent years with research of negative health effects of consistent fast-food consumption. It has already marketed healthier options, like salads and fruit, and is working to gain a better company image through the better treatment of its workers.
I wasn't aware of McDonald's wage increase until I read this article, but it does help give McDonald's a better image, even though I don't like their food and never buy from them.
If you want more information on McDonald's new reworkings, visit it's site here.
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